As the founder of 9 Pandas, an advertising agency that leverages the latest trends and technological innovations to create high-converting marketing strategies, Sergey Karshkov benefits from having an in-depth understanding and unique insights into the advertising industry. This article will look at influencer marketing and why it has become so popular with businesses of all sizes today.
What Is The Meaning Of Influencer Marketing?
Influencer marketing taps into the power of social media advertising, which is a rapidly expanding sector today.
According to a report from Adobe Digital Insights, 42% of millennial consumers and 50% of Gen Zers show a preference for social media advertising over traditional formats, finding social media ads more relevant to them.
Over the last five years, influencer marketing has grown significantly, creating new opportunities for brands operating in virtually all industries. Valued at $6.5 billion in 2019, by the end of 2022, the global influencer market is predicted to top $16 billion in value.
Widespread adoption of social media platforms – combined with the prevalence of mobile and continued demand for digital and video content – is fuelling the surge in influencer marketing, enabling brands to reach a bigger audience more effectively.
How Is Influencer Marketing On The Top Of Popularity?
Research from Oberlo suggests that there were around 3.6 billion social media users in 2019 compared with the 4 billion predicted by the end of this year.
The age group that most actively engages with brands via social media is Gen Z, with 86% discovering new products through platforms like TikTok and Instagram.
They are also enthusiastic about video content, with 92% reporting that they have visited a video-sharing site or watched a video clip in the last year.
Today, social media platforms are rapidly evolving into shopping hubs as brands increasingly recognize the potential of influencer marketing to help them reach new audiences and obtain valuable information and insights about their products and brand.
With 86% of consumers seeking recommendations and advice from influencers to help with their purchasing decisions, platforms like TikTok and Instagram are a hotbed of opportunity from a marketer’s perspective.
The Benefits Of An Effective Influencer Marketing Campaign Include:
Influencer marketing campaigns are giving you better results on your product campaigns. But why? What are the differences between influencer marketing campaigns and traditional marketing campaigns?
Here are the advantages of influencer marketing campaigns.
They are improving exposure and brand awareness, with influencers helping brands expand their visibility and reach. Usually, through influencer marketing, brands will go to reach better exposure. For start-up brands, better exposure will always go to give you a better audience base.
Influencers are more like celebrities. They have a very fixed audience. While offering the influencers, ensure you offer the right person with the same niches as your products. By selecting these influencer marketers, you can reach the right number of audiences.
Better Brand Authenticity
Building brand authenticity and trust, with data suggesting that 92% of consumers trust their favorite influencers more than advertisements or traditional celebrity endorsements.
Celebrity endorsements sometimes need more value as only some of the audiences are actually having faith in them.
The audiences know that celebrities are spending a large amount of money advertising for the brands. But when a regular person is doing the advertising for the brands, they will take the products more seriously.
Reaching Better Numbers Of Audiences
Reaching targeted audiences faster and more efficiently Influencer marketing ensures more audiences. The reasons are straightforward. Usually, influencer marketers demonstrate product usage and share the real-time effects of the product’s utilities.
Marketers are becoming increasingly aware of the value of working with influencers to establish their brand and products in targeted markets, driving brand awareness and creating a deeper connection that traditional marketing channels need help to achieve.
Wrapping It Up
With influencer marketing, you will get ideas about the consumers’ basic requirements. The influencers’ better reach gives you a more authentic customer base. These are the advantages that every influencer can give you. Which types of marketing campaigns do you like to follow? Share your opinion through the comment sections.