How to design your own brand logo?
Heading to an AI website and putting in some prompts helps you generate a logo. But, if making a logo was that easy, we would all have a brand.
When we think of the best logos from our favorite brands like Apple, Coca-Cola, or Nike, there’s one thing in common: simplicity.
It’s not easy to create a logo that’s simple and easy to remember.
However, in this article, we have shared a few tips to help you create your brand logo on your own.
What isn’t a Good Logo?
It’s not a designed letter you can just come up with in a snap. It’s not just a combination of different letters and unique signs.
What’s a good logo, then? It’s the thought process that leads up to a sign that sticks with your audience. Your audience can visualize your brand logo whenever they think of the needed services or products. They associate your business with a specific set of emotions and values.
So, your logo needs a thought process and an understanding of the emotions you want to evoke in your audience as they see your logo. So, if you are thinking of designing your brand logo, I suggest not opening Canva and start sketching some ideas.
Here are a few things to remember if you are designing your own brand logo –
- Sit back and think of your brand story. Try to describe what your brand translates into.
- What are the emotions and values that you want your brand to evoke?
- What do you want people to think of when referring to your brand?
The first phase is to understand your own brand story and translate that into a visually appealing sign. Wai, this is just the start. There’s more.
Brainstorm for Ideas and Words
Using AI tools, you can do this on a whiteboard or pen and paper. But start considering different ideas about your brand and the words that best describe your brand story. You can start with ten words and then work on every single word and trim them down to four and five words.
These words must be able to talk about your business’s ethos and values and what you want to convey to your customers.
For example, if you have a small pastry store that you want to brand, you need a logo that best fits your business. For this case, think of the best words that describe what your business stands for. You can use tools like Thesaurus or Merriam-Webster to find terms that best describe your brand. Here are some words related to Pastries –
You can take it further and ask ChatGpt to provide the best adjectives to describe your brand. While at it, you can also use the words and synonyms you find On Merriam-Webster or Thesaurus.
Time for Some Sketches
Now that you have worked on the ideas, develop a few foundational words that best describe the business values and emotions. It’s time to put your ideas into practice. Start to create a few initial sketches for the brand logo you want to design.
Remember, this is not the final logo you’ll make. These initial drafts will lead you to the logo you’ll design. So, there’s no pressure to get it right or make it right. Create as many idea drafts and sketches as you can at this phase.
The practice of creating these early drafts is to help you refine your ideas. With every piece that goes into the trash can, you are trimming down the imperfection of the logo.
Here are a few tips to help you as you keep working on the different drafts –
- You need simple shapes. These shapes should be easy to draw and shouldn’t take longer than seven seconds to draw.
- One thing to avoid is the typical clip art and signs like a star, globes, and other common symbols.
- It’s best to choose a specific set of colors for your logo. Don’t go for more than three colors. If your logo is too busy with too many colors, it will only make it noisy, and the logo won’t stand out.
Select the Final Sketch
You have to select a specific sketch at this point. Once you are done creating your logo drafts, you must eliminate the ones that don’t come close to the idea you are trying to express.
Again, here, you must use the ideas you were thinking about your brand. Think of the emotions and the ideas that define your brand and eliminate ideas that don’t fall under your brand’s image.
It’s all about visualizing your thoughts and refining different ideas that leave a lasting and meaningful impression about your brand. It’ll take some time, but eventually, you’ll find the image that best resonates with your brand.
Use Logo Making Apps
It’s fine if you were working on a paper until this point. But now that you have selected your final draft, you’ve reached close to the final design of your brand logo. You can now take your idea to an advanced level and start to design your own brand logo.
Use a logo designing app like Canva or Adobe Illustrator to organize all the elements that create your logo. Use different layers to work on different logo elements individually and to have better control over how you want the logo to look.
Here are some of the apps you can try out –
- Appy Pie’s Logo Maker
- Logo Crisp
- Adobe Illustration
- Canva
- Turbologo
Choose Your Colors
It’s important to choose a set of colors for your brand logo when you go to design the brand logo. How do you do that? Start by considering the brand story and finding the colors that resonate with the story.
A finely designed logo isn’t just designed using unique design languages. You can create one using simple mathematical rules.
If you are picking three colors, pick one primary color for the logo and use 60% of the color for the logo. Next, use 30% of the secondary color for the palette. The third color should acquire 10% of the logo to provide an accent.
It helps to know the psychology behind color and how colors convey different emotions. For example, blue is the color of trust, and red showcases passion better. Similarly, every color has an underlying meaning you can use to convey through the logo.
Choose Your Logo Font
There are several types of logos and a watermark, and a letter mark type requires choosing the right font. Your choice of font also helps convey the personality of your brand.
Based on your industry and your brand personality, you can choose a classic or a modern font. You can choose between serif or sans serif font and create a brand logo that stands out in the competition.
However, it’s critical to remember that there are some common fonts like Times New Roman and Comic Sans. These fonts are available on almost all types of word processors, and you must avoid them when creating your logo.
Ensure Scalability
How will your logo appear on top of the product packaging? What about business websites, storefronts, and merchandise? At the last stage of creation, try testing it on different digital assets to see how it will appear.
The logo should be easy to fit into a large billboard. It should also be responsive enough for mobile screens, websites, and product packages. Every single part of the logo you create should be legible despite the size of the logo.
Don’t forget to Ask for Feedback
When you have to design your brand logo, it’s important to consider asking for feedback.
It should feel average, below average, or extraordinary. Before you launch your logo and put it on the business storefront or your product packaging, show it around. Ask your employees to give you some feedback or show it to some of your potential customers.
You can use valuable feedback to improve upon what you have already developed. As long as it resonates with the company values, you can improve and perfect your logo.
How to Actually Design Your Own Brand Logo?
We have talked about the design principles and the thought process behind creating a logo. Now’s the time for the tools you can use to create your brand logo. Here are the three best tools for creating a logo easily. You can also use the AI tools we have mentioned here. Keep reading —
| Canva | Figma | Illustrator | AI Tools |
|---|---|---|---|
| When using Canva to create your business logo, follow these steps – • Choose a template that looks professional and matches your brand vibe. • Customize your logo design. Use multiple elements, shapes, and colors to diversify your design style. • Use multiple elements, shapes, and colors to diversify your design style • Choose a final design you can download and save. | When generating a logo on Figma, follow these steps – • In the base component, place the logo mark. • Change the logo text. • Change the logo orientation. Toggle your logotype. You can also do Mark On + Off. • Export different types of file formats. | Here’s how you create a logo on the illustrator – • Understand the ins and outs of your brand. • Write down your ideas on paper. • Ask other people for feedback. • Open Illustrator and create a new file. • Click on the text tool. • Type your logo. • Adjust the line of the text, its size, and spacing. • Make multiple versions with different styles. • Finalize your logo and save it. | There are many AI tools, and the process for creating a logo on those tools is pretty much the same. You have to provide a prompt that will generate multiple logos you can choose from – • Open an AI logo generator. Provide necessary business information and brand description. • Start with a business name. • Find your favorite logo and customize it. • Download a customizable logo. You can choose from logo makers like LogAI, Logo.com, DesignsAI, Looka, Design.Com, Logomaster.ai, Brandmark, etc. |
Conclusion
So, how to design your own brand logo? The process of designing your own brand logo is an overwhelming one. You won’t settle for a logo just instantly after rejecting a few drafts. It’s a process that takes time. A great brand logo perfects over time. It has happened with some global brands that constantly updated their logo for almost a few years.
If you have completed composing your brand logo, you’ll have something ready to market. Yes, you can create your own brand logo. But, sometimes, it’s best to leave the work to professionals better equipped with the skills to help you craft a memorable logo.
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