Marketing Funnel – Why Is It Important & How Does It Works?

Marketing Funnel

Each marketing funnel has an impact on consumer behavior. Those changes in behavior can help you boost your business. Hence, it is important that you know these changes immediately.

By knowing how each marketing funnel stages work, you can use different strategies to control the number of people from one marketing fennel to another. If you can do so, it can leave a crazy impact on your business.


What Is A Marketing Funnel?

What Is A Marketing Funnel

A marketing funnel is an encapsulation of different sales funneling stages that a consumer takes before purchasing. Let’s understand the marketing funnel with the help of brick-and-mortar business modules.

The people at the top of the marketing funnel are the foot audience that visits the store. A certain percentage of people go through with their decision to enter the shop.

Now the customers walk towards a rack of T-shirts. The thumb through the rack to select their favorite T-shirt – this the next stage of the marketing funnel. The customer picks their fav T-shirt this is the last stage of the marketing funnel. 

The same process is followed for every business.

Why Is Marketing Funnel Important?

A marketing funnel illustrates the road map of a consumer. If you can understand the road map and why their audiences leave the funnel halfway, you can greatly boost your business to reach peak sales and boost ROI.

If you don’t understand the funneling process, you won’t optimize for more profit. In this article, we will now dive deeper into specifics to understand how you can influence your visitors to move around the marketing funnel stages.

Understanding The Four Stages Of Marketing Funnel

Marketing Funnel Stages Whether you prefer traditional sales funnels or digital marketing funnels, the stages are quite simple to remember.

  • Awareness.
  • Interest.
  • Decision.
  • Action.

You can even call the stages AIDA. This makes it easy for you to remember the stages of the marketing funnel.

Each stage requires different approaches. As a marketer, you obviously don’t want to send the wrong messages at the wrong time. You need to be careful about approaching audiences in different stages.

Let’s dive deeper into the stages.

1. Awareness

This is the stage where you first grab the attention of the customers. Hence, you need to be careful not to hurry with your approach. Otherwise, you might lose your prospects. The leads are usually generated from Facebook posts, tweets, or Google searches.

Here, your prospects know about your business existence and come across the services you are offering. When the chemistry between customers and business fits just right, the conversion happens immediately.

However, in most cases, the awareness stage is about courtship and introduction between consumers and businesses. The main purpose of this stage is to woo your audiences with your attractive offers.

2. Interest

This is the stage in the marketing funnel where the consumers show interest in the products and services. The prospective consumer starts comparing different products and thinks over their options available to make a purchase.

This is the right for you to provide your audiences with incredible content and swoop them making decisions in favor of your product and services.

If you are pushing your product and services from the moment your audiences start showing interest in your product and services; they will feel annoyed and leave the funneling process incomplete.

The goal here is to use your expertise and make the audiences understand why your products and services are better than the other products and services and help them make purchase decisions.

3. Decision

The decision stage of the marketing funnel is where the consumer is ready to make a purchase. When that happens, your consumer might be hoping to see the following option at the time of making a purchase decision.

  • Discounts.
  • Promo codes.
  • Gifts.

This is the time for you to make the best offer to your consumers to complete the sales funnel process. No matter what your offer to your consumer, make it so irresistible that you can’t wait to take advantage of it.

4. Action

At the very bottom of the marketing funnel, customers act. They buy your product and services and become a part of the business ecosystem.

Now that you consumers have reached the bottom of the sales funnel, that does not mean your work is done. You have successfully completed the sales funnel for one consumer; now try to convert this number to 10, 100, 1000, so on and so forth.

How To Make A Funnel?

Now you know what a marketing funnel is all about and how it works, the only thing left is to create a marketing funnel for your business.

Step 1: Analyze Audience’s Behaviours

Analyze Audience’s Behaviours

The more you know your customers, the more effective your marketing funnel will become. Remember that you are not marketing to just anybody. You are marketing to the people who are the best fit for your business.

Step 2: Capture Your Audience’s Attention

The only way your marketing sales funnel will work if you can lure their attention towards yourself. That means you need to work on content as well. You do not have to take a paid route only; you can also take advantage of the organic routes.

Step 3: Build A Landing Page

Build A Landing Page

Whether you are advertising or using SEO to reach a prospective audience, you need a landing page where your audiences can land. Hence, a landing page is very important. However, keep in mind that your landing page needs to have a call-to-action button to redirect the audiences to take action.

Step 4: Create An Email Marketing Campaign

Email Marketing Campaign

Email marketing might not be the best way to reach out to your new audience. However, it is still the best route to reach out to your existing audience. One to two mal power weeks should suffix your cause. 

Step 5: Keep In Touch

Once you have completed the marketing funnel, that does not mean that your work is completed. Continue reaching out to your audiences with new offers and involve them in the next marketing sales funnels.

Take Away

Creating and optimizing a marketing funnel for your business can take time. In fact, you will find that your sales funnel is not even perfect, that’s ok! Just start with the marketing funnel and tweak around the setting as you come across any problems.

Take time to cultivate the type of sales funnel you want for your business. And adjust your approaches as you proceed with the funneling stages. This will help you highlight the loopholes of your sales funnel.

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