Have you ever hosted a webinar but got fewer people than you wanted? Imagine spending hours creating a webinar, only to find out that the reason is because you didn’t schedule your webinar in advance. Effective webinar scheduling is an aspect of ensuring successful online seminars.
When webinars are well-scheduled, they attract a larger audience and generate more engagement. Discover strategies for scheduling webinars to make the most of your online events.
Why You Should Schedule A Webinar
A webinar is an online presentation that brings people together for meetings or workshops.
Timing is a critical component that may make or ruin a webinar. Here are reasons why scheduling your webinar is important:
Target The Right Audience
You can schedule webinars based on what the audience wants. It’s best to do this during the middle of the week, as well as you can use a webinar recording. This enables content to appear live without a physical presence.
Expand Reach And Generate Leads
Webinars can reach people worldwide, unlike physical events that are limited by geography. Webinars are also an effective tool for lead generation. Participants usually need to fill out a registration link in advance to provide you with valuable contact information.
Enhance Brand Awareness
Regularly hosting webinars establishes your brand as an authority in your industry. Delivering good content helps build a good reputation and makes people trust you more.
Moreover, webinars offer flexibility in the marketing process for both hosts and participants. They can be scheduled at convenient times for various time zones to make it easier for a diverse audience to attend.
5 Tips For A Successful Webinar Scheduling
When it comes to scheduling your webinar, there are tips to consider:
Consider The Time Zones
The best times to schedule a webinar depend on your target audience and their typical schedules. It is strongly advised to automate the scheduling process and include all participants.
Here are some general guidelines to help you choose optimal webinar times:
- Mid-Week and Midday. Experts believe that webinars are best held on Tuesdays, Wednesdays, or Thursdays. Midday slots (11 AM to 2 PM) are often preferred to avoid early morning and late afternoon fatigue.
- Avoid Weekends. Weekends are usually for personal things. Stick to sending a registration form on weekdays for better engagement.
- Avoid Peak Work Hours. Try to schedule webinars outside of peak work hours to increase attendance. Early mornings (before 9 AM) and late afternoons (after 4 PM) might not be ideal as people are often busy with work.
- Lunchtime Slots. Consider scheduling during the lunch hour (12 PM to 1 PM) if your content is suitable for a lunch-and-learn format. Many professionals may be open to attending webinars during their lunch break.
- Evening Options. To reach a wider audience, host webinars after work in the early evening, around 6 PM. However, be mindful of dinner hours in some regions.
If possible, conduct a survey to understand your target audience’s preferred times. This can provide valuable insights and help tailor your webinar schedule to their preferences.
Analyze Your Webinar Data
It is advisable to analyze the data if you have conducted a few webinars over the years and make use of that. Examine their behavior patterns and the times that you often receive a large number of webinar registrations.
In this way, you can easily choose the best time to join a webinar for your target audience. In addition, examining your data will assist you in developing effective tactics that raise engagement.
Offer On-Demand Webinars
Finding the ideal time for a webinar is hard because of people’s schedules. However, there is an alternative: providing on-demand webinars.
With on-demand webinars, attendees who are unable to attend live events can view them later. By using this approach, you can reach a larger audience and offer them more options.
It can turn into a win-win situation if there’s no urgent need for in-person participation. Attendees are given convenient viewing times. Replay views help increase host engagement rates.
Use Webinar Scheduling Tools
Webinar tools assist in planning and organizing webinars. They offer features to schedule dates and times for events. This ensures that both hosts and participants can allocate time accordingly.
Many webinar scheduling tools also come with automated reminder features. Additionally, more scheduling tools usually come with an easy-to-use webinar registration page.
Webinar scheduling tools can be used with platforms that have interactive features and chat functions. This enhances participant engagement and allows hosts to gather feedback in real-time.
Promote Your Webinar Content
Promoting your webinar helps more people know about it ahead of time. This will also allow you to engage with potential participants early on and generate interest and curiosity.
Moreover, promoting your webinar on social media allows you to tap into a larger audience. Use hashtags, webinar details, and relevant groups to expand your promotion.
Webinars are effective. It has several advantages that practically all brands require. It may also provide you with outcomes that exceed your expectations.
Increase the number of people who attend your webinar by selecting the ideal time to do an online event.