How To Start A Business As Social Media Consultant Under $100?

Do you know why people are rushing to become social media consultants? Because it offers a creative and profitable career opportunity. 

Spreading words about a business into the vast global market requires massive exposure, which companies can find on social media. Why? The reason is simple: an enormous number (3.2 billion) of people are on social media. Also, things don’t take very long to get viral.

Putting the targeted audience through the sales and marketing funnel requires skills. If you have that skill set, it can kickstart a job for you or a business as a Social media consultant. Most importantly, it doesn’t require a lot of spending. You can start with $100.

Start A Business As A Social Media Consultant

Before you start your business, it’s essential to know who your potential clients are. Many small businesses lacking a social media team to optimize their social media business profiles are a good first guess.  

Then, you can move your services forward to help influencers, media personnel, governments, brands, or NGOs. Yes, there are many doors yet to open. 

Your clients will hire you to build brand awareness, increase your audience, and generate leads as a social media consultant. 

Here is a step-by-step process to start your business as a social media marketing consultant.

1. Get Your Skills Ready

Your skill sets are a testament to your expertise in social media. If you will operate in this ever-changing landscape, you must keep your skillsets polished. But how? 

By being ever-changing yourself.

1. Build your social presence first

Even if it’s only a thousand followers on Instagram, it counts. Your customers would want to know how popular they are on social media if you make them famous on the same platform. 

Building your followership and brand as a social media consultant is essential. It will require a lot of practice, auditing content, analyzing and creating content, and more. 

Choose social media platforms and start building your audience. You are ahead of the competition if you already have a follower base.

2. Project management

As a social media specialist, you should be able to handle complex projects for your clients. You should know how to set goals, measure KPIs, and manage your team of people.

3. SEO

SEO is also a crucial part of social media. As a social media consultant, you should be able to optimize a profile according to SEO for better visibility and reach. To set up good social media marketing campaigns, you should know how social media marketing works –this is where SEO becomes crucial.

4. Content Marketing

Content Marketing: content marketing is a deeply integrated part of becoming a social media consultant. You have to be able to plan, design, and create an effective marketing campaign. You should also be able to do topic research and customer profiling and perform different content marketing techniques.

These are some of the most crucial skills for a social media marketing consultant. However, the amount of skill needed continues beyond that.

• You should know how to run ads on Facebook, Instagram or LinkedIn.
• Skills in checking the metrics of a social media profile and coming up with solutions to increase its reach are also important.
• You should get viewerships, likes, and comments on social media platforms like Twitter, Facebook, Instagram, and others. 
• The tricks of using hashtags are also important if you are planning to be a social media consultant. 
• Creating engaging ads is also a part of becoming a consultant for social media. 
• Generating dashboards and reports for clients is also a crucial skill needed to run a business as a social media expert.

5. Become a Thought Leader

Be the tastemakers on social media. A social media consultant has to be a thought leader in their niche. When building your social media presence, start sharing your expertise and unique traits that set you apart.

2. Create & Work On Your Social Media Profile

The next step is to create and optimize your social media profile as a consultant. Your optimized and professional social media page reflects your business as a social media expert or consultant. It is important to keep engagement boosted on your own social media profile. 

Your social media profile can even work as your portfolio. However, if you need help optimizing your social media profile, it is time to polish your skills.

3. Gain Some Experience 

Hands-on experience in social media marketing can help you improve your skills. Knowing about social media, in general, will only get you so far. It is important to have real-world skills as a social media expert. But how? Here are some steps to follow – 

• Work on different social media profiles. 
• You can opt for an internship or get a job in a digital marketing agency.
• Manage the social media accounts of different companies. 
• Get some clients and work for their social media profiles. 

There are many freelancing platforms where you can efficiently work as a social media consultant.

4. Build A Portfolio

This job requires you to create a good track record or portfolio. As a successful social media consultant, you need to create a good portfolio using the testimonials of the clients you have worked with so far.

There is no need to add so many details. But, you must mention how your services have helped you change your client’s traffic, increment sales, and better brand visibility. The bigger names you have in your portfolio, the better chance you have of improving your portfolio.

5. Build Your Social Media Team

You can work as a solo social media consultant, or you can run a small organization with a team of people working for you– it is a business, after all, and what’s better than employing a few people?

You can create a social media marketing team; having a team might increase your chance of getting more clients. When building your social media team, you will need these people on your team –

• Social media specialists.
• Graphic designers.
• Social media assistant. 
• Video editors and experts.

Once you get all these steps ready in place, you should start approaching different agencies for work or collaboration. Having a service website for social media will help you grasp clients easily. Also, you need to keep your service website optimized so that it appears to your searchers when they search for a “social media consultant near me.”

Frequently Asked Questions (FAQs):-

This article will move you in the right direction toward becoming a good social media expert. However, here are some questions and answers related to the same.

Final Words 

If you are interested in social media, becoming a social media consultant and starting a business would be a good idea. However, you will require experience working as a social media strategist and knowing how different social media platforms work. 

The steps in this article are reasonable for starting your business as a social media consultant. However, if you have any further questions, you can ask them in the comments.

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