In the digital age, running a business is much easier if you use the best tools for small businesses. From creating marketing plans to tracking sales metrics and checking mail, small business owners run most of their work using a computer.
Whether checking your schedule on a digital calendar or project progress on Asana, you are using one business tool or the other.
Despite your unique type of use cases, small business tools help you reduce errors and use your time effectively by automating redundant work.
this article, lists some of the best tools for small businesses you must know about. These tools are great for you despite the industry in which you operate.
CRM
As per SuperOffice, 91% of companies with a workforce bigger than 11 employees are using a CRM suite. However, a State of Sales suggests that only 37% of the salespeople think that their company is using CRM to its best potential.
If you haven’t considered it yet, your CRM has more capabilities if you can use it effectively. You can use data analytics, engagement, and insights through several small business tools integrated into your CRM.
CRM Integrations for Small Business
You can integrate the following tools into your business CRM –
1. Ambition: Ambition is a tool that helps you create clear and transparent sales reports. This tool easily integrates with your CRM, such as Salesforce. It helps you work around the critical metrics related to sales. For example, it involves visibility and other key metrics related to sales.
2. Cirrus Insight: This tool makes your B2B communications more effective. This tool it”s relatable for small business owners thanks to its ability to integrate with Gmail and Calendar syncing.
3. Clearbit: The first step toward nurturing your leads starts with collecting their contact information. Then, you have to go ahead and tailor your remarketing content based on where they are on the sales funnel. Clear bit is the best tool for small businesses to organize the customer information of potential customers. It also includes gathering the customers’ social media profiles.
4. DemandBase: Can you imagine having your marketing, sales, and support team in one place? Demandbase is an account-based development tool. It gathers all your teams under one interface, making communication easier.
5. Drift: here’s a small business tool allowing you to gather engagement data from your website directly. In addition, it will enable you to create personalized messaging and help communicate with customers through hyper personal functions.
6. Guru: This tool allows you to connect all the chats, docs, and apps in one place and help you use AI search assistance.
7. Tenfold: Tenfold is a small business tool that allows you to integrate the workflow, data, and engagement system. That is a very flexible tool, and it can connect with legacy phone systems and other CRMs.
Efficiency Boosting Small Business Tools
Improve the Efficiency of your small business using these tools alongside a strong CRM with the best integrations.
8. Sales Dialer: Sales Dialer is a small business tool that helps business owners manage their inbound and outbound calls. It enables you to communicate with prospects more efficiently. If you are running a business that requires taking more calls and convincing clients over the phone, this is a helpful tool to use.
9. Tableau: Tableau isn’t just a tool. In the business landscape, knowing tableau is an important skill. This analytics platform allows business owners to visualize their sales and other data and make informed decisions based on the insights gained from the tools.
10. Writer: thanks to Writer’s AI assistance, you can implement AI into your business workflow. From creating content to preparing your business documents, this tool can fulfill many small business needs.
Communication & Collaboration
Data by Project. Co suggests that 98% of buyers feel that small businesses must communicate effectively when they are in the presence of their clients and customers.
So, what are the best tools for small businesses to improve business communication? Here are some tools you can try to incorporate into your day-to-day business operation to improve productivity –
11. Google Drive
You can go for the free plans of tools like DropBox, which only provides up to 2 GB of free cloud storage. But, if you use Google Drive, you’ll get up to 15 GB of free cloud storage. This storage lets you upload, store, and share files with your team. It’s a full-on collaboration tool for sharing valuable business data. Google Drive also has end-to-end encryption to secure your business from data breaches.
12. G Suite
To increase your business productivity within the CRM, you’ll need tools like G-Suite to automatically log into the email and calendar to optimize your workflow.
13. Slack
Slack is the best communication tool for small businesses requiring seamless communication. If your business has employees working remotely, slack can help streamline communication. It’s a communication tool with integration options for different tools like Jira, Salesforce, Google Drive, Outlook, and more.
14. WhatsApp
Want to take your business communication a little further? One of the best tools for small businesses is WhatsApp. It’s a very inclusive application where you can let your team communicate directly with each other. In addition, businesses can also communicate directly with customers through a WhatsApp Business account.
15. Zoom
Zooming is a blessing to small businesses that started to grow post-COVID pandemic. It is a free tool for video conferencing, allowing users to run online virtual meetings, webinars, and online events. Since it integrates into your CRM, users can start video meetings and conferences directly within Zoom.
Project Management
Project management is the core of running smooth team operations within a small business. Whether you have a huge workforce or a small team of 10 people, you need project management tools to shape and execute your business goals. Here are a few of the best tools for small businesses that help you manage your projects –
16. Asana: Asana is a great tool for team management, tracking work progress, and managing efficiency throughout the business.
17. SmartSheet: SmartSheet is a tool that helps small businesses create workflow and report dashboards, allowing different teams to visualize their reports.
18. Trello: Trello is among the best project management tools used by businesses. It allows business owners to create team projects bulletin boards and help the team collaborate across other channels. It also has CRM integration, allowing users to attach the leads, opportunities, and contacts, etc.
19. Wrike: Wrike uses automation to streamline the work process of a team and helps keep projects on track.
Accounting Tools for Small Businesses
Accounting is another aspect of running a small business that you can optimize and automate using the best accounting tools. Here are some of the sales and accounting tools you can use for your small business –
20. Accounting Seed: This customizable accounting tool connects your company’s financial data from all corners and keeps you updated.
21. Commerce Cloud is strengthened by AI insights, merchant dashboards, and several other tools to help you create a great eCommerce customer journey for your business.
22. Conga Contracts: This sales tool facilitates faster contact creation and controlled negotiations with streamlined reporting.
Small businesses can use QuickBooks for bookkeeping, payroll, and financial management. It’s the best tool for bookkeeping and managing your business’s finances.
Marketing Tools
Small businesses also need the best marketing tools to streamline their marketing initiatives. Here are some of the best tools for small business marketing –
Starter Suite is a powerful CRM tool for small businesses. It’s a CRM suite with compelling email marketing features. You have built-in analytics for your email marketing campaigns in this tool.
23. BrightEdge: To rank higher on the search engine, small businesses require an SEO assistant to do real-time keyword research, provide recommendations, and rank. It’s something that reveals the search query intent of the searchers. It helps you create SEO-friendly content for your business.
24. Optimizely: You can use the recommendations from meth email content to encourage and improve customer engagement. It’s an excellent tool for A/B testing.
25. LinkedIn: Target buyers and companies are an excellent fit for the products you have. With LinkedIn In, you can target buyers using personalized LinkedIn in outreach processes.
Wrapping UP
Small business tools are essential for running operations, managing projects, and teams. Small businesses must stay competitive by staying relevant to the latest market trends. It’s crucial to understand the tools the broader part of the industry is using. The tools mentioned in this article should help any business owner, whether they are struggling with accounting, sales, or other parts of the business.
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