Setting up your bakery business was hard. Explore the best strategies for improving your bakery sales in this blog post. Keep reading.
But what’s harder is to push your products for higher numbers of sales. Just baking cakes and putting a good signpost outside isn’t enough.
You have worked on your bakery menu and built up your marketing strategy, but what about sales?
To stay ahead of your competition, create sales strategies for your bakery. It would require a 360-degree approach to help drive both online and foot traffic to your business doorstep.
1. Put them on Display
Good food is both hygienic and photogenic. So, serve them on a clean platter and display them well. The customers eat with their eyes on first. So, get as much visual attention as you can for your bakery.
Think of large display cases, like refrigerators with glass doors. Make them as versatile as you can. Use versatile cases like cake display stands for your baked goods. Your bakery menu and baked items peeping through the display cases appeal to the customers, who won’t resist.
Fill up a large display case with enough products and put a glass door on the storefront.
Well-displayed products can help attract foot traffic on the street. Most attractive Showcase products.
Plus, through display cases, you can create a bakery vibe, which most cafe lovers are attracted to. In addition, make sure to add price tags to the products on display.
2. Partner with Local Restaurants
Partner with restaurants in your area, cafes, and other small shops for cross-promotion. It’s one of the best ways to boost sales for your cafe. Both businesses can tap into each other’s market through cross-promotion.
Your bakery will reach new demographics, bringing in customers you have never targeted. Through the partnership, the base of your target audience expands, giving you a higher reach.
Cross-promotion also improves brand visibility. In fact, you can take advantage of each other’s digital spaces like social media and websites. Your bakery can partner with local restaurants to host themed dinners or lunches. Such campaigns help create buzz around both brands, drive conversation, and help boost sales of your bakery.
Bakery marketing through cross-promotion with local restaurants will help boost sales. If you are taking this approach, don’t forget to provide complimentary offerings to customers.
3. Baking Classes in Your Locality
Many small organizations offer paid internships to attract human resources. It helps them create stories about their work culture, allowing more people to apply for jobs.
You can see this marketing strategy along the same lines. Offer Baking classes and bakery decorating classes at your store. You can have a fun event where the locals can come and learn to bake.
Wine and baking sessions are pretty common in-store events. There are more benefits here than just boosting bakery sales. Bakery experts can build their student base. This can turn into an alternative stream of income for your home bakery.
Wine and Bake events are quite fun for building brand awareness about your bakery. In addition, your store will be at the top of your customers’ minds when they choose to buy cakes.
4. Regular Sales on Day-Old Items
Here’s one solution that helps solve two problems. Put your day-old items on sale for a cheaper price. This way, you’ll sell out on goods that would otherwise go to the waste bin. Selling day-old items helps you reduce food waste.
Not only does it help boost your business, but you also learn to take care of the environment.
5. Work on Bakery Finances
Here’s one tip for bakery profitability that’s often overlooked. Keep track of your finances. Work on your store insurances and finances to keep your cash register full and your bakery ovens burning.
Start with your bakery operations. Look into your bakery business planning to see your operations outline. Build your operations budget accordingly. Ensure that your monthly expenditure on maintenance, employee payments, and raw materials aren’t negatively affecting your profit margin.
You will only understand if your business needs more funding by analyzing the bakery’s finances. It will also help you understand if you must pull money away.
6. Innovate New Items
Innovate. Imitate if you must. But try to bring new elements to your bakery. Start with your food.
Innovate Food: If your sourdough is popular, try bringing new elements in. For example, use a cold proofer to schedule your sourdough process. Try different combinations of microbes to bring in that unique taste, flavor, and texture.
Food Choice: try bringing in health-focused food items. Try bringing gluten-free breads or offer vegan options for cakes.
Innovate Store: If you only had a store front, try introducing a mobile dessert truck.
Diversify Services: if you weren’t offering specialized services like event catering, you can try to introduce it now. You can also try to launch your baking supply stores if you are the oldest player in the local market. Stand out as an inspiration for them. Grab opportunities to sell your products on anniversaries, birthdays or corporate celebrations.
Selling more products would require doing something different than the competitors. Small bakeries can use innovation as a tool. In fact, innovation is also part of bakery branding. Bringing in new services, changing the baking process, and catering to a new line of products can help.
7. Time to Bring in the Mobile App
Having your own bakery website is fine. But try getting a little closer to your customer. Introduce your bakery app. Most of your customers are using smartphones to order food. Cakes and other baked items shouldn’t be an exception.
Deploying a mobile app helps create even more personalized experiences for your customers. You can engage more people since apps are more convenient for shopping. In addition, push notifications through apps are a great marketing tool for your benefit.
Most importantly, Stores with a Shopify powered website will want to convert their website into a store. Help your bakery business stand out by introducing an app. The sales should surely improve after this.
8. Work on Local SEO
Local SEO should be part of your bakery marketing. Optimize your website for local searches. Use relevant keywords for local customers to find your store easily. People usually Google “Bakery stores near me.” Work with an SEO specialist to understand your local customers’ search behaviors. Reverse engineer their behaviors to optimize your website for better visibility.
Now, remember that this shouldn’t be a one off. You must revisit your local SEO practices and implement new ways of attracting your local customers. Change your process with how your customers’ online search behaviors change.
SEO is a dynamic world. Make sure it fits perfectly with your bakery business goals. Optimize your site for locations and times. Also, don’t forget to add some relevant blog posts on the blog section of your bakery website.
9. Google Merchant Center
Google Merchant Center is a centralized dashboard for online retailers. It helps businesses manage their visibility across different Google eCommerce products. In addition, it’s a great platform for businesses to update their listing.
This platform helps small businesses update their product information online with relevant images. The result? Sellers can appear on the Google SERP for relevant product searches. Google Merchant Center also interfaces with other services under Google (Google My Business) for example.
10. Work on Your Product Landing Page
This will require working with marketers, web developers, and graphic designers. Evaluate your bakery conversion rates, customer experience on the website, and other metrics like passive sales and see what needs improvement.
Test larger product images and see if they are responsive and loading fast. In fact, you can link video links, podcasts, and event videos on the landing page as persuasive materials for boosting sales.
Nailing the Sales!
Work on the above tips to improve the sales of your bakery shop. Don’t stop at your marketing efforts and try to improve sales by preparing a plan of action. If you want to win big, you must plan big. The above tips can help ensure that.
Create SMART sales goals for your bakery and personalize your approach to win over your customers. Please share your feedback through the comment sections and let us know what you think of the sales strategies shared.
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