Call it social service or just a tricky move to spike the number of subscribers; Walmart has done something great. The Largest and the most famous retail store in the USA, Walmart, has cut down the price of their online subscribers in half. They have cut the price for subscriptions for people on government assistance and social security.
The Bentonville, Arkansas-based retail company Walmart, has stated that the price for Walmart+services will cost users only $49 yearly or $6.47 monthly. This applies to people who are on Social Security, Medicaid, and food stamps ( or Supplemental Nutrition Assistance Program).
However, the regular membership for people who are not on any such program will still remain at $98 annually. There are many perks to this online subscription. Users get free deliveries of groceries, fresh shipping of different online orders, and discounts on gas purchases. They also get access to Paramount streaming services.
Walmart started its subscription-based program back in 2020 and has been adding different features to the program ever since. They have been competing with the famous ecommerce retail and services company Amazon.
While Amazon’s subscription costs $139, Walmart has kept it fairly low to retain and increase subscribers. The online retail industry has definitely made an excellent move by offering online subscription to their services for half the price to people on social security.
Walmart is the first company in the retail industry to accept SNAP benefits in all of its stores across 50 states. They also added Alaska recently. Big Box stores accept SNAP benefits. But it is not possible across all stores in all the states.
Also, Walmart’s move arrived when the low-earning shoppers started feeling squeezed financially after the SNAP benefits went invalid this year. This will certainly be beneficial for low-income members of Walmart.