On 5th July 2023, Meta Platforms launched Meta Threads, a microblogging app that is set to compete against Twitter. Within four hours of its launch, Threads saw a whopping 5 million sign-ups.
Mark Zuckerberg, the owner of Meta Platforms, was at the forefront of the launch as he made multiple posts and replies from his own Threads handle (Zuck). He also announced the astounding achievement of 5 million users in just the first four hours of launch.
“Just passed 5 million sign-ups in the first four hours.”
He also stated on Instagram,
“Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what’s on your mind.”
However, Twitter’s ex-CEO, Jack Dorsey, as well as Twitter’s current owner, Elon Musk, both criticized the platform for data privacy issues a couple of days ago.
Zuckerberg, hoping to successfully outrun Twitter, further posted on Threads,
“There should be a public conversations app with 1 billion-plus people on it… Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”
Threads, the new rival app of Twitter, offers users the convenience of creating their account with their Instagram username. This further helps in seamless connectivity, as they can easily connect with individuals that they are already connected to on Instagram.
Threads is a microblogging platform which enables text and link sharing. Apart from that, just like other social media platforms, the platform also offers the feature of replies and reposts. The best part is that users can move their Instagram followers’ lists and account names on this platform.