You shouldn’t just treat each customer of your business as a one-off transaction; instead, you should treat them as a potential relationship you could foster for the long haul.
You can do that by placing a strong focus on the customer experience (CX). The more satisfied your customers are, the more inclined they could be to keep buying from your business.
Checkout Six Crucial Ways To Improve Customer Experience In Your Business
Here are just a few reliable strategies for strengthening your company’s CX offering.
1. Learn more about your customers
Without a solid insight into what your customers want or need, you could struggle to establish what kind of products you should offer or content you should provide.
Holding surveys with customers is one obvious way you could find out more about them, but be careful not to overlook the worth of tapping into such onsite analytics tools as Google Analytics.
2. Regularly add and refresh the content for your website
You might not be giving many customers enough reason to stick around if your online store consists of little more than a product storefront.
However, when you post a steady stream of blog articles to your website, you can help to keep its visitors intrigued by your brand. As found in the research cited by CustomerThink, companies that blog attract 67% more traffic than companies that don’t blog.
3. Go big on video content
One simple reason why is that it is immersive — and, besides, 43% of online users have expressed an interest in seeing more videos from brands they like.
If you are currently lacking ideas for videos, you could fashion some from existing blog articles. Imagine, for example, how much easier it could be for you to learn a swimming technique if it is shown on video rather than just explained in text and static imagery.
4. Keep your marketing content relevant to the target audience
Looking back at the example of the video teaching a swimming technique, this content should naturally be placed on the website of a company selling swimming gear rather than, say, smartphones.
You need to make sure the marketing content genuinely meets the needs of its site’s visitors.
5. Provide your customers with various means of contacting you
Of course, you might already be in the habit of interacting with customers via phone, email, or a live chat facility on your company’s website.
However, by turning to a telecoms firm like Gamma, you could build a customer contact centre that would allow customers to also reach you through, say, a webchat or social media. That way, it would be easier for customers to contact you in a way they would especially prefer.
6. Train your team to respond to customer inquiries more quickly
Naturally, the right technology can help your workers to do this. However, those people still need to know how to use that technology to the best effect.
You could therefore arrange to meet your support team on a monthly basis so that you would be able to answer any questions they have about how to improve their handling of customer enquiries.