Removing the background, creating the ghost mannequin effect, adding a mirror effect, color correction, etc., are the fundamental steps of editing product photos.
These photo editing actions are necessary for achieving high-quality photos of products. Even if the original photo of your product is of high quality, editing can take it to the next level.
In the E-commerce business, product photos play a crucial role in drawing the customers toward the product and bringing the conversation.
A professional grade photo editor is an invaluable asset to have for any business. Even if you are thinking about personal branding on social media profiles, you need to have a photo editor that can give just the right amount of touch-up to your images. This can help it become more attractive. Make sure that the thumbnail images that you are using are properly edited as well.
Without attractive-looking product photos, the customer will turn away from your product. Photo editing software can enable you to upgrade the quality of your product image that will captivate the customers and represent your product.
How To Edit Your Product Photos
Editing product photos do not need you to learn advanced editing techniques. With some basic knowledge of editing, you can edit your product photos.
However, if you do not have any knowledge of how to edit, this guide will help you by providing some important instructions for editing product images.
You will not find it difficult to edit your product photos by following the instructions given in this article. Unfortunately, if you find it difficult to edit a photo of your product that has any complex features, you can resort to a background editing service.
1. Remove The Background
Any distracting background is a great hurdle for any product photo. This is why background removal comes first when talking about product photo editing.
A plain background is considered best as it highlights the product and shifts the attention of the viewer to the product.
Another advantage of removing the background is that you can get rid of stray hair, scraggy thread, and so on.
Once you eliminate the original background, you can use a one-color background. The white background goes well with all kinds of products, but you can use any other color as long as it compliments your product.
You can use the “Select and Mask” tool from Adobe Photoshop to remove the background easily. Another quick way to remove the background is to delete it. For this, you should choose the “Color range” from “Select.”
Now use Eyedropper and select the color range of the background. Press “Shift” and drag the color spread sliders. Press “Delete” to eliminate the background.
2. Get Rid Of Blemishes
Before you shoot a product, make certain that it is clean. It is essential to clear out blemishes, including dust, scratches, fingerprints, etc.
Use a “Clone stamp” or “Healing brush” to remove all imperfections from the photos of any product.
If there are several parts in the photo that requires correction, use the “Healing brush.” When you use this tool, Photoshop will fill the imperfect area with pixels of the same color as the surrounding area.
As opposed to it, you need to copy pixels from the place you want and apply them to the imperfect area.
3. Correct The Color
Color correction is a crucial part of editing a product photo. When you edit, make sure that the color of the product shown in the image is the same as the product your customer receives.
With the aim of correcting the color of the image of your product, you have to adjust white balance, colors, exposure, and contrast.
4. White Balance
When you take a photo of your product, be careful lest your photo should have a blue tinge. The standard white balance can be contorted because of the wrong light conditions and camera settings.
If your product photo does not represent a white balance, you should adjust the white balance using Photoshop.
Apply the Curves tool to achieve white balance and balance the color of the image so that it is identical to the color of the product in real life.
5. Contrast And Exposure
Contrast and exposure are used to highlight the features of images. When you modify the image contrast, the light areas will be brightened, and the dark areas will be darkened.
Again, when you increase the exposure, the photo will look brighter. Oppositely, you will get a darker picture if you decrease the exposure.
6. Tweaking Colors
Sometimes it happens that some colors do not come exactly in the photos as they look in real life. You need to tweak the color of the photo so that your customer does not feel betrayed.
In order to make the colors in an image original, use the basic and quick color correction feature.
Open the photo of your product in Photoshop and click on the Image tab. Now select Hue/Saturation from Adjustments. Drag the triangle slider over the product to achieve the perfect hue.
7. Batch Process
Visual consistency is essential; however, it is difficult to achieve. A variety of tools in Photoshop can help you achieve this. The toolkit can adjust the scheme of an image’s color, warmth, contrast, white balance, etc.
Once you go to the well-balanced settings, you will not want to modify every image manually.
It will consume much time, and there are also risks of making errors. For this reason, we advise using Photoshop’s actions that will save all the steps you would need to do if you were doing them manually. The batch processing option will enable you to edit various photos at once.
8. Change Colors
You will need to resort to Hue/Saturation tool time and again for editing product images in Photoshop.
With the help of this feature, you will be able to change the color of your product.
For example, you have ten shirts in different colors, but you do not have time to take all the shirts’ photos. You just have to take one photo of one shirt and apply the Hue/Saturation tool to get images of the same shirt in different colors.
Keep in mind that the tool works best only when it is applied for red, green, blue, and their variations. Do not use this tool for black, white, and gray colors.
9. Increase Sharpness
Unsharp Mask is a unique feature that lets you detect the edges in the item you will advertise. This tool can darken as well as lighten the edges so that your image looks sharper.
10. Add Shadows
By shadows, we mean two types of shadows. One that darkens your merchandise and the other that is cast by the product.
The former is undesirable as it diverts the viewers’ attention and conceals the advertised item. The latter attracts the customers by giving the image a realistic depth.
Pay attention to two important considerations for adding shadow to your image. One is that you should add shadow in such a way that it looks consistent and natural. The other is that the items from the same category should project the same kind of shadow.
11. Remove Reflections
Most of the time, there is a reflection of light in the images of a product if it has a mirror or metal or any shiny surface.
Some reflections make a product photo captivating, and some reflections distract the viewers’ attention.
In the process of removing undesirable reflections, you have to select the color of a neutral background and put it in the place of the reflections by using the Brush in Color blending mode.
12. Create A Ghost Mannequin Effect
For instance, you want to demonstrate your own designed clothes to online customers. In order to demonstrate every detail of the piece of garment clearly, you need to resort to a model or a mannequin.
Unfortunately, this can distract the customers from your advertised garment. In this circumstance, you can remove the model or mannequin from the image.
This will allow your customers to contemplate all the details of your product in a 3D format. It will also allow you to show the parts of the garment that were not possible to be seen when a model or mannequin wears it.
Success in E-commerce mostly relies on visual filling as many customers purchase a product depending on its photos. This is why product photography is quite difficult and in need of attention to detail and skills. The most difficult part is to attain a precise representation of your product so that customers do not get confused. So we recommend following our instructions to promote your products and be successful in your E-commerce business.