Video tutorials are excellent sales and marketing tools for creating brand awareness while supporting your products or services. They can be used to answer customer queries as well as for internal staff training when new products come in. This way, they can provide 5-star service to your customers!
More people choose to watch a short video rather than read manuals when looking for guidelines on how to use a new product or service. A well-designed video tutorial is a wonderful educational tool, but it also takes your customer’s experience up to another level whenever they use your business. Keep reading to find out how to create the ideal instructional video for your business.
Why Does Your Business Need a Video Tutorial?
More customers are using websites to source products or services, and the right video tutorial can help to maximize your brand and boost sales. Instructional and informative video tutorials are amazing for the following reasons:
- Better audience engagement
- Improved visual learning experience
- Easy access to guidelines at any time
These benefits don’t only apply to your customers but to your sales team as well, who undergo regular training on new products.
8 Tips on How to Make a Video Tutorial for Your Business
1. Identify Your Target Audience
Before planning your video tutorial, you need to identify your target audience. Are you trying to engage customers buying a product from you, or do you need to create training videos for internal staff?
Identify:
- Demographics
- Interests
- Pain points
With this information on board, you know who you’re talking to and what content is required.
2. Decide How to Captivate Your Audience
There are various tutorial video formats you can use to captivate your audience and keep them engaged. These include:
- Screen recordings: This type of video can be used to show someone how to use an app or digital product. A person is recorded using a smartphone or a computer as they demonstrate the process.
- Live footage: Recording live action as part of your video tutorial maximizes engagement while learning about something.
- Animation: This format is ideal for selling a concept or service without a physical product. Graphics are used to demonstrate how to do something, such as developing communication skills.
Using resources such as a free online screen recorder will help you create a professional video tutorial that captures and keeps your viewer’s attention.
3. Write an Engaging Script
Writing an engaging script that tells a story while capturing your audience’s emotions will connect them to your tutorial video from the start. Keep it entertaining, short, and precise to maximize retention. Video tutorials shouldn’t be longer than 2 minutes and word count should be kept to around 120 words.
Conveying information appealingly and amusingly helps to get the important points across without boring your audience. Weave your storytelling in such a way that it’s compelling and leaves a lasting impression.
4. Create the Storyboard
This step entails gathering graphics and illustrations to support your script. The storyboard is a visual creation of your script and is intended to help your viewer have a deeper bond with your concept, product, or service.
This stage mustn’t be rushed – the storyboard is key to the success of your video tutorial while making it attractive and enticing to viewers. Pay special attention to visual detail and use animation or graphics that convey your message convincingly.
5. Get the Right Narrator
Someone needs to read your script, and whoever you pick should sound confident while being well-spoken. The narration takes your video up another notch as long as you use the right narrator. This can be a spokesperson from your company or a professional voiceover artist.
The narration must line up with the screen and can be used to share useful tips, create a bond with the viewer, or highlight solutions to pain points.
6. Include Music and Sounds
Music and sounds can make or break your video – they should complement your storytelling without overpowering the content of your visuals or narration. The right music or sounds (such as the ocean or bird calls) tap into your viewer’s emotions, creating a stronger bond with your product or service.
Avoid distracting your audience from the main message or losing them completely with poor-quality audio. Audio quality must be clear and crisp for optimal viewing experience.
7. Focus on Quality Production
Your video tutorial is a representation of your brand, and focusing on quality production ensures your reputation stays intact! Consider using a professional video camera and the right lighting for good footage.
A professional microphone is essential for good sound quality, while editing software can make a world of difference to the final production of your video tutorial.
8. Add the Title and Do a Trial Run
Choose a title that attracts your viewers while optimizing SEO on Google searches. Use keywords in your title, video description, and tags to get more traffic online. When you’re satisfied with the finishing touches of your video, test it.
Make sure the instructions make sense and if possible, ask someone to trial-run it for constructive feedback and suggestions.
Final Thoughts
Your video tutorial should stay on brand without becoming overly promotional. It should be interesting, visually inspiring, and convincing enough to make a sale. It can be used as part of your business social media management strategy while improving online conversion rates.
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